Google Consent Mode
Google Consent Mode lets Google-owned tags (e.g., Analytics, Ads) adapt their behavior to the consent signals from DataGrail Consent. In the case a user denies all tracking services, Google owned services can continue to fire, sending only limited, cookieless, anonymized pings.
By default, we enable Consent Mode support within DataGrail. With Consent Mode, DataGrail uses built-in GTM commands to alter the behavior of all tags hosted within your container.
Supported Tags
The following list of tags are consent-aware, meaning they will trigger based on whether or not built-in Consent checks are enabled:
- Display & Video 360
- Search Ads 360
- Google Campaign Manager 360
- Google Ads
- Google Ads Remarketing
- Google Ads Conversion Tracking
- Google Analytics 4
- Google Analytics
- Conversion Linker
- DoubleClick Ad (Note: this product is deprecated)
- DoubleClick Floodlight (Note: this product is deprecated)
- Google Campaign Manager (Note: this product is deprecated)
Updating Mappings
When Advanced Consent Mode is enabled, DataGrail maps your internal consent categories to Google Consent Mode types (e.g., ad_storage, analytics_storage). If a user rejects a mapped category, DataGrail updates the corresponding Google consent signal to denied, so the tag still fires only in limited, cookieless mode.
You can adjust these mappings in the Category Mapping settings screen.
Adding Consent Aware Tags
DataGrail provides the option to support non-Google tags in Consent Mode:
- Navigate to the Tracking Services page.
- Select the relevant tag and then Edit Service.
- Enable Respect Google Consent Mode Settings?.
- Select Save Changes.
- Publish your changes.
Disclaimer: The information contained in this message does not constitute as legal advice. We would advise seeking professional counsel before acting on or interpreting any material.