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Google Consent Mode

Google Consent Mode is the method for determining the triggering of tags within Google Tag Manager as a result of a data subject's consent choices.

DataGrail supports Advanced Consent Mode. When a visitor first arrives on your website managed by GTM, we will send default commands that correspond with the various policy settings created within Consent, defining the initial tag behaviors. After a visitor makes a consent choice, we will send an update command with this preference. For more inforamtion on the differences between basic and advanced consent mode, see Google's documentation.

The following list of tags are consent-aware, meaning that they will fire with a cookieless ping based on a data subject's consent preferences:

  • Display & Video 360
  • Search Ads 360
  • Google Campaign Manager 360
  • Google Ads
  • Google Ads Remarketing
  • Google Ads Conversion Tracking
  • Google Analytics 4
  • Google Analytics
  • Conversion Linker
  • DoubleClick Ad (Note: this product is deprecated)
  • DoubleClick Floodlight (Note: this product is deprecated)
  • Google Campaign Manager (Note: this product is deprecated)

Updating Mappings​

When Advanced Consent Mode is enabled, DataGrail maps your internal consent categories to Google Consent Mode types (e.g., ad_storage, analytics_storage). If a user rejects a mapped category, DataGrail updates the corresponding Google consent signal to denied, so the tag still fires only in limited, cookieless mode.

You can adjust these mappings in the Category Mapping settings screen.

If you want to only rely on the setting of Google consent types for certain tags, you can select tags within DataGrail that will always set consent mode to "No additional consent required." This is helpful if there are new services that Google supports for advanced consent mode features, or if otherwise you are handling analytics using third party tools that depend on tags to fire and read the Google consent settings themselves.

Follow these steps to configure a tag to respect only Google consent settings:

  1. Navigate to the Tracking Services page.
  2. Select the relevant tag and then Edit Service.
  3. Enable Respect Google Consent Mode Settings?.
  4. Select Save Changes.
  5. Publish your changes.

 

Need help?
If you have any questions, please reach out to your dedicated Account Manager or contact us at support@datagrail.io.

Disclaimer: The information contained in this message does not constitute as legal advice. We would advise seeking professional counsel before acting on or interpreting any material.