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Google Analytics 4

This documentation for the Google Analytics 4 integration describes the technical capabilities of this integration, including authorization, scopes/permissions, and utilized endpoints. For more information on how to integrate Google Analytics 4, visit our connection instructions.

Version​

This integration utilizes the Google Analytics 4 User Deletion API v3.

Base URL​

The base URL used for all Google Analytics 4 API endpoints:
https://www.googleapis.com/analytics/v3

Authentication & Authorization​

The DataGrail Google Analytics 4 integration connects using OAuth 2.0.

Scopes​

The Google Analytics 4 integration requires specific scopes that must be granted in order to function for a given capability.

ScopeDeletion
https://www.googleapis.com/auth/analytics.user.deletion✅

Endpoints Utilized​

DataGrail uses the following endpoints to authorize and test the connection:

MethodEndpointPurposeDocs
GEThttps://accounts.google.com/o/oauth2/v2/authorizeRequest authorization
POSThttps://www.googleapis.com/oauth2/v4/tokenGet and refresh access token

Limits​

Limits in Google Analytics 4 are calculated using the leaky bucket algorithm. All requests that are made after rate limits have been exceeded are throttled and an HTTP 429 Too Many Requests error is returned. Requests succeed again after enough requests have emptied out of the bucket.

  • DataGrail supports requests throttling to stay within 70-80% of specified service rate limits.
  • DataGrail processes API responses with HTTP 429 status to interrupt requests, waiting and retrying (using an exponential backoff strategy).

Capabilities​

Deletion​

DataGrail's Google Analytics 4 integration provides Asynchronous (Whole Record) Deletion capabilities for the following supported identifier category: User ID.

Data Interactions​

For Deletion requests, DataGrail will take the following actions:

  1. Request data deletion for a given user.

Endpoints Utilized​

MethodEndpointPurposeDocs
POST/userDeletion/userDeletionRequests:upsertRequest the data deletion

 

Need help?
If you have any questions, please reach out to your dedicated Account Manager or contact us at support@datagrail.io.

Disclaimer: The information contained in this message does not constitute as legal advice. We would advise seeking professional counsel before acting on or interpreting any material.