Mixpanel

This documentation for the Mixpanel integration describes the technical capabilities of this integration, including authorization, scopes/permissions, and utilized endpoints. For more information on how to integrate Mixpanel, visit our connection instructions.

Version

This integration utilizes the Mixpanel Query API, GDPR and CCPA API v3.0.

Base URL

The base URL used for all Mixpanel API endpoints:

https://mixpanel.com/api

Endpoints Utilized

DataGrail uses the following endpoints to authorize and test the connection:

Method	Endpoint	Purpose	Docs
POST	/app/data-deletions/v3.0/	Validate the credentials
POST	/query/engage	Validate the credentials

---

Authentication & Authorization

The DataGrail Mixpanel integration connects using basic for Query API and token for GDPR and CCPA API authentication which requires the following: Service Account Username, Service Account Password, and OAuth Token.

Sensitive Credentials

Publicly exposing your API credentials can allow unauthorized access to Mixpanel API endpoints by a third party. DataGrail stores your API credentials encrypted and protected.

---

Limits

Limits in Mixpanel are calculated using the leaky bucket algorithm. All requests that are made after rate limits have been exceeded are throttled and an HTTP 429 Too Many Requests error is returned. Requests succeed again after enough requests have emptied out of the bucket.

• DataGrail supports requests throttling to stay within 70-80% of specified service rate limits.
• DataGrail processes API responses with HTTP 429 status to interrupt requests, waiting and retrying (using an exponential backoff strategy).

---

Capabilities

Access

DataGrail's Mixpanel integration provides Asynchronous Access capabilities for the following supported identifier categories: Email, User ID, and Service ID.

Data Interactions

For Access requests, DataGrail will take the following actions:

1. Query user profile data using an expression to filter users by the configured identifiers to collect a list of distinct IDs.
2. Create a data retrieval job using distinct IDs found in the previous step.
3. Continuously check the status of a data retrieval job.
4. Download data zip file from Mixpanel cloud storage when the retrieval job is complete.

Endpoints Utilized

Method	Endpoint	Purpose	Docs
POST	/app/data-retrievals/v3.0/	Create a data retrieval job
GET	/app/data-retrievals/v3.0/tracking_id	Check the status of a data retrieval job
POST	/query/engage	Query user profile data

---

Deletion

DataGrail's Mixpanel integration provides Asynchronous (Whole Record) Deletion capabilities for the following supported identifier categories: Email, User ID, and Service ID.

Data Interactions

For Deletion requests, DataGrail will take the following actions:

1. Query user profile data using an expression to filter users by the configured identifiers to collect a list of distinct IDs.
2. Create a deletion task using distinct IDs found in the previous step.
3. Continuously check the status of an existing deletion task.

Endpoints Utilized

Method	Endpoint	Purpose	Docs
POST	/app/data-deletions/v3.0tracking_id/	Check the status of a data deletion job
POST	/app/data-deletions/v3.0/	Create a deletion request
POST	/query/engage	Query user profile data

---