Integrating Google Tag Manager

Capabilities

DataGrail's Google Tag Manager integration provides the following capabilities:

Product	Capability
Live Data Map	System Detection
Consent	Consent Management

Before You Start

To successfully configure this integration, please ensure you have sufficient privileges:

• DataGrail User Role: Super Admin, Connections Manager
• Google Tag Manager User Role: Admin

Connect to DataGrail

1. In DataGrail, navigate to Integrations and select Configure New Integration to search for Google Tag Manager.
2. Enter a name for the Integration, select Login to Configure, and then Sign in with Google.
3. Select the appropriate Google account.
4. Select Allow to grant DataGrail the necessary permissions for the connection:

Required Permissions

• Manage your Google Tag Manager containers
• Manage your Google Tag Manager container versions
• Publish your Google Tag Manager containers

Next Steps

Now that you've successfully connected the integration, check out the following resources:

• Add Tag Management Containers
• Direct Contact Integrations
• Learn more about Live Data Map
• Live Data Map - System Inventory

Troubleshooting

If you are unable to successfully connect the integration, review these common troubleshooting steps:

"This app isn't verified" Error

The DataGrail Google Integrations are in the process of being verified, so it is possible you receive a "This app isn't verified" error. To resolve this:

1. Open the Google Admin Console.
2. From the Admin Console, select Main Menu → Security → API controls.
3. Under App access control, select Manage Third-Party App Access.
4. Select Configure new app, and choose Client ID.
5. Paste the DataGrail Client ID:

541919842333-t8q1q6js1f5opcp0tis5bnduib9tk7rj.apps.googleusercontent.com

6. Check the boxes for the Client ID that you want to configure, and then press Select.
7. Choose the option Trusted to allow DataGrail the appropriate access.
8. Click Configure.
9. On the apps page, the Access column should show Trusted.

Please see Google's documentation on adding trusted apps here for more info.

Ensure Required Permissions Are Granted on API Keys/Resources

DataGrail checks required permissions and scopes on API keys/resources used by each integration. If all necessary permissions are not granted, new connections will fail.

Review Required Account Types and User Roles

If users do not have the necessary permissions or the minimum required user role in the connecting system, the connection to DataGrail will fail. Additionally, connections will fail if your account type does not match the one required by the integration.

See Before You Start to review these requirements.

Technical Details

The Google Tag Manager integration uses the API v2.

API Documentation

Learn more about this API implementation and DataGrail functionality in our API Integration Documentation.