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DataGrail allows the submission of opt-outs via multiple methods. One method is setting a cookie to allow you to prevent the insertion of tags. For example, you may determine that you do not wish to have retargeting actions performed on opted-out users.

Overview

CPRA gives data subjects the Right to Opt-Out of the Sale of their Personal Information to third parties. DataGrail customers have the ability to handle Do Not Sell or Share (DNSS) requests through an intake form, verify those requests, and maintain a record log for compliance.